Sweet home Itzstedt: Jean and Kevin Keegan and their Old English Sheepdogs Heidi and Oliver.

Head over Heels –
a second look

Love at first sight? As if! In his 2018 autobiography, My Life in Football, KEVIN KEEGAN described his first six months in HAMBURG as ‘nightmarish’… 

Whilst the HSV fans and German media could barely contain their excitement about the arrival of the English superstar, Keegan received a much less euphoric reception from his new teammates. The Englishman remembers a “frosty dressing room”, the first training session not going as expected: “I hardly got the ball. When I was able to get into some space, it was amazing how often I didn’t get the ball. I’d never experienced anything like it.”

Jealousy, language barrier, hotel tantrums

Rather than passes in training and encouragement, the cold shoulder was the order of the day from the Englishman’s new ‘teammates’. The language barrier – Keegan couldn’t speak German and very few teammates fluent English – didn’t make the acclimatisation any easier. The first few pre-season friendlies were promising, but the Bundesliga opening was a harsh wake-up call for the English tour-de-force, Duisburg running away with a 5-2 victory. Four successive HSV victories followed as well as Keegan’s first Bundesliga goal against Kaiserslautern, but at the latest during the Rothosen’s unexpected 2-0 derby loss to promoted side St. Pauli at the beginning of September, the larger-than-life Englishman appeared to be out of place amongst the HSV ranks. Even for outsiders it was clear to see that Keegan had been cut out by sections of the team. An obvious case of jealousy of the newly-arrived top earner. Was the spectacular transfer coup from HSV general manager Peter Krohn beginning to unravel already; nothing more than a disdainful cash grab? A grave misunderstanding?

Best buddies: Keegan and Horst Bertl at the beginning of 1979 on German children’s TV show Dr. h.c. Cäsar.

“At that point I would have preferred to get out of there in the dead of the night,” Keegan concedes looking back, his life off the field also being anything other than a walk in the park. With his wife Jean and their two Old English Sheepdogs Heidi and Oliver, Keegan lived in the 19th storey of a hotel in the middle of the city. And whilst this may sound comfortable and luxurious, it ensured that the four quickly developed cabin fever. They decided to move house, securing a four-room bungalow in Itzstedt, a village of 2,500 people between Norderstedt and Bad Segeberg to the north of Hamburg, the decisive step to finally arrive in Hamburg. “Our home,” beamed Keegan at the end of 1977 in an interview with the Liverpool Daily Post, “is now shipshape and fully furnished. We bought modern furniture because it’s a modern house. Only the guests’ bedroom is furnished in a traditional German style. At first, I was missing home a bit but since then I’ve settled in well. I still haven’t been able to get used to the fact that you can just drive to another country. For example, to get to Denmark you only need to take the motorway to the north. For the first time I feel properly European.”

A sending off as turning point

Yet on the pitch things still weren’t quite clicking. During a meaningless friendly against VfB Lübeck on New Year’s Eve 1977, Keegan’s frustration about his performances on the pitch boiled over. Opponent Erhard ‘Mucker’ Preuß interpreted the word ‘friendly’ in his own individual way, two ‘robust’ challenges welcoming the Englishman to the game in the opening five minutes. Keegan had had enough after the second, reacting by squaring up to Preuß and punching him, right in front of the referee, unsurprisingly ending in a red card for Keegan. Talk about fireworks on New Years’ Eve! A low point at the Lowmühle. Keegan was banned for eight weeks, an appeal for clemency by HSV rejected by the DFB. This was the final straw for the superstar, openly flirting with a move to Spain to Real Madrid or Barcelona. He made his feelings clear to new sporting director Günter Netzer when he took up the role at the beginning of 1978. Looking back, Keegan saw the difficult but honest discussion with Netzer as one of the reasons why he would eventually become happy in Hamburg with “fantastic people and a fantastic crowd” around him. Netzer had the necessary empathy, having been a star man and magician with the ball himself during his recently ended playing career. Keegan explained: “He had played abroad for Real Madrid so knew the hardships when you moved away from home.”

Hot love: Kevin-Mania in full flow at the Volkspark

The involuntary time on the sidelines due to the suspension was the turning point. Keegan improved his German, teaching himself with the help of vinyls, audio tapes and books. As he mentioned in an interview how much he missed British cereal that he couldn’t find in German supermarkets, packets of his favourite muesli and lists of stockists flooded in from HSV fans ready to help their star man. And his mother-in-law regularly sent care packages from the UK with his favourite marmalade and hot chocolate, Kev and Jean feeling more and more at home in Itzstedt. Compatriots David Parker, a signer and songwriter, and his wife Monika lived nearby, developing a close friendship that survives to this day with the Keegans. Within the dressing room, Horst Bertl became a confidant and someone who would provide sound advice.

Sporting success, private happiness

Keegan really got into his groove with the arrival of Branko Zebec for the start of the 1978/79 season, given much more freedom to roam by the Croatian manager. He was Keegan no longer; the ‘Mighty Mouse’ was born, arguably playing the best season of his career and permanently endearing himself to the HSV faithful. The number of Kevins in and around Hamburg, who are around 40 years old, are the enduring testament to the Englishman’s popularity. And suddenly everything was going to plan; on the 15th November 1978 at 4pm, daughter Laura-Jane was brought into the world at a private clinic in Winterhude. A real ‘Hamburger Deern’, as they are known in the Hanseatic city. Seven pounds and two ounces bringing unbridled joy to the Keegans: “I’ve finally arrived. This is the best time of my life!”

Keegan’s in love. At the second time of asking. Head over Heels. In February 1979, a good year after his lowest ebb, the Hamburger Abendblatt newspaper wrote about the HSV player: “Having barely left the Hanseatic coast for a day or two, he can feel the distance already. The better half who has been left behind (HSV) is spoilt by so many declarations of love, which Kevin sends over the English Channel. In London he professed his love for his club and the fans in the Volksparkstadion. And like in marriage, one changes. Keegan says himself: ‘I found time to think about myself. And that helped me to become a better player and a better person.’”

The decision: At the beginning of 1979, Keegan announced he would stay in Hamburg for another year (background: I’m staying! Your Kevin).

Cute heartbreaker: Jean and Kevin Keegan with their ‘Hamburger Deern’ Laura-Jane.

HSV heroes: ‘Uns Uwe’ and ‘Uns Kevin‘ in 2011 at the ‘Legends’ Day’.